Online marketing with Globe Digital
Our mission is pretty straight-forward: to build a quality relationship with you that is profitable for us both. The only way to do that is to deliver a massive amount of value, and ensure that our services provide you with a return on your digital marketing investment.
Our team has expertise across lots of areas in digital marketing that will be introduced briefly on this page. We’ll work with you to build an online marketing plan that suits you, your business, and your industry for the best possible outcomes.
It’s nothing new that websites are an essential part of most businesses these days. Many times though, we see business owners spending money on websites and getting nothing out of them. It might be that the site is good, but they have no traffic, perhaps the site isn’t mobile friendly, or perhaps the information and content is just either not present or displayed poorly.
Our website design service is delivered with these things in mind. They are responsive across all devices, we build with conversion rates in mind, and finally sites will be complete with on-page search engine optimization factors considered such as page titles and image alt text (more on SEO here).
For a lot of industries, organic traffic coming in from search engines can be a really solid and reliable way to gain new customers for your business. The first spot on Google achieves around 30-35% of clicks for any particular search query; that’s a pretty lucrative spot to be in when there are hundreds or thousands of searches per month for your keyword.
Our SEO experts will undertake keyword research to determine what your customers are actually searching, what your competitors are doing, and how we can beat them in the search rankings.
PPC campaigns on Facebook and on Google are a great way to get more immediate results for your business – but they can be very confusing to get started with without any experience or expertise. If you don’t know what you’re doing, your cost-per-click will go through the roof, you’ll pay for irrelevant traffic that won’t convert, and your relevance/quality scores will be poor.
Our team have mastered these things. From keyword research, to ad copy, to relevance scores and bidding strategies, we’ve got your campaign covered. Having us in your corner will save you money pretty quickly if you’re spending a lot of money on PPC; we’ll aim to reduce your cost-per-result, then scaling the campaign to reach it’s maximum potential.
‘Content is king’ has never been more relevant than today. By producing regular, relevant content, you are giving your target market a real reason to visit your site. You’ll expand the reach of your business, and begin to establish yourselves as an industry authority.
After planning and producing engaging content, we’ll leverage email and social media to build relationships and regular interactions with your prospective customers. If they engage with you on a weekly basis, guess who will be first on their mind when they’re ready to buy?
Read more about our content marketing services.