A Quick Overview Of AMP

So, you might have heard the recent buzz about AMP so we’re here to give you the key points, there may be a more detailed blog post on it in the future however for now we’ll keep it simple.

What Is AMP ?

It stands for Accelerated Mobile Pages, and simply put the goal of it is to create even faster mobile pages. It is an open source coding standard that has the backing of Google.

How Does AMP Differ From Standard Mobile Pages ?

Perhaps your experience of mobile pages has been great so far, or perhaps it has been substandard but overall there’s no denying that generally the mobile web experience could be vastly improved. AMP aims to do this, you may have a desktop website that looks superb but in reality there’s a limit to how much of that desktop design can actually be utilised within a mobile experience and up until now that experience has been slightly clunky for many users.

So How Is AMP Actually Any Different ?

Basically AMP uses restricted HTML and CSS code and pretty much gets rid of Javascript apart from a few key block elements therefore making it much lighter than a typical mobile website. Google has provided a framework to test and facilitate the provision of AMP pages that allows developers to determine whether or not their websites meet the criteria from a coding perspective. In addition to this AMP websites include things such as lazy loading of images which means images only appear when necessary and online based cacheing of materials from these websites designed to further increase load speeds.

But What Does All Of This Mean For My Website ?

Even though it’s early days if you decide to create a website based around the AMP framework Google will potentially reward you for this with increased search engine rankings due to improved usability which is always a positive and your users will also be glad to be able to access content much faster whilst browsing via mobile. However it’s worth noting that many websites simply won’t be suitable for scaling down to the AMP framework, heavily content based websites simply won’t work with such a scaled down interface however those who will genuinely benefit will be publishers, blogs and news and update based components of websites, these forms of content are on the go and not as heavily content based as other parts of websites.

How Can AMP be implemented ?

It can be implemented very easily via WordPress using the AMP WordPress Plugin and via editing the .htaccess file to redirect mobile visitors to your /amp pages.

Checkout the video below to discover more: