Success in Facebook Ads: Cold Traffic Audiences

Success in Facebook Ads: Cold Traffic Audiences

Before I go any further, let’s quickly establish what exactly ‘cold traffic’ is, and how this differs from other types of traffic (on Facebook, or any other platform/medium). In marketing, we refer to different traffic ‘temperatures’ – cold, warm and hot. Here’s the...
Quick Tip: Trim The Fat From Your Adwords Campaign

Quick Tip: Trim The Fat From Your Adwords Campaign

In this super quick post I’m going to show you how to identify keywords you’ve been wasting money on with Adwords. If you’re unfamiliar, negative keywords are used to determine which search queries your ads should not show up for. These are incredibly important, and...
Adwords: New Expanded Text Ads

Adwords: New Expanded Text Ads

At the end of July we saw the launch of a new advert format in Adwords – the expanded text ad. In a nutshell, these are adverts that have more text (around 50% more), as the name might suggest. On the surface this might seem insignificant, but there have been numerous...
Facebook tracking pixel: why & how

Facebook tracking pixel: why & how

The Facebook tracking pixel: a brief explanation as to why you should be using it, and a step by step guide to setting it up. If you’ve considered using Facebook advertising for your business, then you’ll have come across the tracking pixel. This can be pretty...