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Success in Facebook Ads: Cold Traffic Audiences

Before I go any further, let’s quickly establish what exactly ‘cold traffic’ is, and how this differs from other types of traffic (on Facebook, or any other platform/medium). In marketing, we refer to different traffic ‘temperatures’ – cold, warm and hot. Here’s the...

Facebook Ads Features: Automated Rules & Creative Hub

Facebook have, in the last couple of months, released two new great features that makes our lives easier as advertisers. They are: automated rules, and the creative hub. Here’s a quick overview & some of their uses! Automated Rules Found in the Power Editor,...

A Quick Overview Of AMP

A Quick Overview Of AMP So, you might have heard the recent buzz about AMP so we're here to give you the key points, there may be a more detailed blog post on it in the future however for now we'll keep it simple. What Is AMP ? It stands for Accelerated Mobile Pages,...

WordPress Security: 5 Tips!

Website security is, for a lot of small business owners, not really a primary concern. That is, until you get hacked, attacked, or otherwise inconvenienced by something that could have been easily prevented! In this post we’ll go over a few things you can do to...

Adwords: New Expanded Text Ads

At the end of July we saw the launch of a new advert format in Adwords – the expanded text ad. In a nutshell, these are adverts that have more text (around 50% more), as the name might suggest. On the surface this might seem insignificant, but there have been numerous...

Facebook tracking pixel: why & how

The Facebook tracking pixel: a brief explanation as to why you should be using it, and a step by step guide to setting it up. If you’ve considered using Facebook advertising for your business, then you’ll have come across the tracking pixel. This can be pretty...